FORBIDDEN BIKE CO
Inspired by the terrain that surrounds their home on Vancouver Island, even naming the company after the Forbidden Plateau - their local riding spot - should go some way to explaining their intentions as a mountain bike brand. The year-round riding conditions they experience there coupled with the sheer variety of trails on offer have given them the ideal location to design and develop cutting edge mountain bikes.
Established in 2019 by a growing team of industry veterans with a single product - their trail bike, the Druid - and a single-minded, no holds barred approach to bicycle design. The Druid’s arrival on the scene certainly set the tone for a brand that is not prepared to accept the status quo or adhere to the whims of mass-market trends.
Small, agile and free to pursue the ideas that would ultimately lead us towards truly unique products that not only define them as a company but who they are as riders. This approach has also allowed them to really focus on ride quality and performance above all else, be it through suspension, geometry, materials, or construction techniques.
While growth is an inevitability, it is not our priority, and they are, as ever, focused on their customers first and the shared experience our products deliver out on the trails.
We are proud to have been chosen in partnership with Rule 58 in Stockholm to introduce the brand to the Swedish market.